You can expect to see a different look to the hockey program available to the youngest of skaters.
Hockey Canada’s Initiation Program is being re-branded as the Tim Horton Timbits Initiation Program, through a new partnership.
Tim’s Regional Marketing lead Chris Wakefield sees it as an extension of their long standing partnership in the sport.
“This partnership coming together with Hockey Canada will allow us to ensure the curriculum going out, and what we’re already sponsoring, is really rooted in what we believe are the fundamentals of hockey.”
Wakefield says Timbits jerseys will eventually come with new logo patches recognizing the partnership.